MacKenzieBrown LLC : Services



	We’ll design a program tailored to your group’s specific needs. • Communicating with Impact • Writing for Results • Leadership Communication • Partnering with the Client • Consultative Selling Skills • Mastering the Media We’ll work with you one-on-one to develop leadership communication skills and executive presence. We’ve identified the skills attorneys need at each career level. We offer programs tailored to partner and associate development.
	Communicating with Impact Present confidently standing or sitting, formally or informally, to any size audience. Benefits: • Project a strong, comfortable presence in front of an audience • Speak articulately and use appropriate gestures • Connect with the audience • Organize your presentation to reinforce key messages • Deliver information clearly using slides, decks or notes • Respond to questions and objections with poise [back to top] Writing for Results Write clear, concise business documents and emails designed to achieve action. Benefits: • Write concise documents • Replace verbose writing with precise, crisp language • Eliminate the passive voice • Organize letters, memos and emails • Edit documents for impact • Adjust your style to your reader and objective [back to top]
	Leadership Communication Learn to motivate, manage, delegate and give effective performance feedback. Benefits: • Understand what motivates performance • Align your style to the style of your employees • Tailor your supervision to the level of each employee • Use listening and probing techniques to improve communication • Assign projects appropriately and delegate assignments clearly • Give constructive feedback and performance appraisals [back to top] Partnering with the Client Create solid, long-lasting business relationships that enhance your firm’s bottom line. Benefits: • Plan ahead to ensure a productive client meeting • Leverage your communication style to achieve desired results • Project an appropriate, engaged physical manner • Build rapport using active listening skills • Uncover client concerns • Present information clearly • Handle challenging client questions [back to top]
	Consultative Selling Skills Learn to prospect, build rapport and close deals with prospective clients. Benefits: • Read the client and communicate more effectively • Understand the stages of the consultative sales process • Build credibility and rapport in initial phone contacts • Plan each meeting for specific objectives and roles • Probe strategically to uncover needs, issues and opportunities • Position your firm’s approach as solutions to client needs • Handle difficult questions and objections • Close the deal and establish the desired next steps [back to top]
	Mastering the Media Master media interviews, company announcements, reactive press conferences, and any public, high-pressure Q&A session. Benefits: • Show a confident, concerned, professional face to the public • Tailor key messages to different media situations • Respond to questions and challenges with poise • Bridge seamlessly to stay on message • Maintain control of the interview process • Build relationships with reporters [back to top] Develop your leadership communication skills one-on-one with a MacKenzie Brown coach. Together, we design a program for your specific skills, needs and development goals. Through our experiential, interactive approach, executives project a confident, leadership presence in any relevant arena. They learn how to inspire and engage an audience while selling ideas effectively. Highlights of our coaching approach include: • Thorough diagnostic assessment • Intensive, in-person coaching sessions to build specific communication skills • DVD recording throughout each session with extensive personal feedback • SMART goal-setting at the end of each session • Follow-up phone meetings to assess progress against goals [back to top] MacKenzie Brown’s law firm clients have identified the key skills their attorneys need at each career level. The following programs address your associate and partner development: Junior Associates: Communicating with Impact — Reporting results to the assigning attorney Writing for Results — Delivering work product in plain English Mid-levels: Partnering with the Client — Building strong client relationships Senior Associates: Leadership Communication — Delegating and performance feedback Consultative Selling Skills — Asking for the business Partners: Consultative Selling Skills — Asking for the business Communicating with Impact — Winning the client pitch Mastering the Media — Handling high pressure media events [back to top]